Affiliate Marketing is one of the easiest ways to start an online business. The number one reason is that you don't have to go through the hassle of creating your own product. You get to sell other people's products for a commission.
If you're talking downloadable products this ranges from 50% - 100% commissions, as there are no overheads to the product owner like delivery costs etc. How do 100% commissions work? Well the product owner will know how well his product converts, ie the number of sales vs. number of leads. They will then have a higher priced product on the backend that is offered to customers that more than covers the cost of the original product and actually makes them end up in profit.
But to be a successful affiliate marketer you need to have the right tools. If you were building a house you'd need certain tools to build it and Affiliate marketing is no different.
Here's a list of the essentials.
You need a blog or website with a steady flow of traffic.
It makes sense really, as in order to do affiliate marketing you need to sell someone else's products and you need a website to advertise those products on. You could use a free website or blogging platform like Wordpress.com to start off with, but you need to use some form of advertising to get traffic aka visitors to the website so they can view the products you have on offer.
That's great for starters but, as soon as you possibly can...
You need a website that you own. Not a free website or blog.
Why?
For a number of reasons.
The first one is that you have total control over your website so can advertise whatever you want on it. Secondly, if possible your domain name should be the name of the keyword or product you're trying to promote on your site. (Note that you should never purchase a domain with a brand name in it as it's quite possible the company will ask you to shut your site down).
You might need to be a bit imaginative in what you call your domain, but think about what would someone be searching for on Google if they were looking for the product you're promoting. For example if they were looking for "best dog food" and you had a website called bestdogfood.com that sold a well known dog food product, that would be a great domain to have.
The reason why is your website is going to rank on Google or other searches much faster if your keyword is contained in the domain name.
If you're building an affiliate marketing business, then it's also likely that you are going to promote more than one product. My advice is to purchase a domain per product using the appropriate keywords unless you are promoting VERY similar products.
But how do you get people to stay on your website to see what you're offering?
Give Your Visitors Incentives.
The essential thing you need to do when creating your affiliate marketing business, is to build a list of people who visit your website so you can promote your offers to them. Most people don't buy on the first visit to your web page so you need to incentivise them with a free gift (ebook, video etc) related to what they're searching for, in exchange for their name and email address. That way you can get them onto your mailing list and keep marketing to them.
Join a Forum On Affiliate Marketing.
You need to contact other like-minded people in your industry to find out what's working now, what mistakes to avoid and so on. Not to mention the fact that working on a computer at home can be a very lonely existence. So search for some affiliate marketing forums. Warrior Forum is probably one of the most well-known forums, and while it doesn't just deal with affiliate marketing it is a great place to get more information.
Here's a word of caution about forums. Don't treat everything you see or read on a forum as the absolute truth. Some people have ulterior motives and may just want to get you to buy their products, others may sounds like they're experts and don't really know what they're talking about, but use your common sense. Most forums have quite strict rules on this type of behaviour so these sorts of people will generally be found out fairly quickly.
Make sure that you consider these tools when you start your affiliate marketing business. Remember that your main aim is always to build a list of prospects, so don't think you'll always make a sale the first time a prospect reaches your website. But keep them engaged, get them on your list and they will gradually build up trust of you, and then they're much more likely to buy from you and become a customer.
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