In the affiliate marketing business, the affiliate marketer is always trying to find the most profitable niche or market to be in. They are looking for the magic criteria that will tell them that a certain niche is fail safe and profits are assured. Finding a hungry market is just the beginning in setting up a profitable affiliate marketing campaign. There is more involved than just finding the market.
Once you have found the market there are certain things you need to do to turn prospects into buyers.
Here are 6 time-tested strategies that will help convert your prospects into buyers:
1. Use a separate web site for each individual product you wish to promote. Don't mix in lots of offers together as this will only cause confusion and confused minds don't buy! You can do this easily by using sub domains on a more generic domain without having to buy lots of domains. A sub domain can be set up as a "stand-alone website" quite separate from any other sub-domain. This way you get to use your keyword in your domain. For example you could have a pretty generic url "powertoolsonline. . . ". If you are wanting to sell a particular model drill for example a Mikita LXT you could have makitalxt as your sub-domain so it would look like:". mikitaLXT.powertoolsonline. . . ". You might also want to sell a Makita Belt SanderLMJ so you would have another sub-domain "mikiatabeltsanderLMJ.powertoolsonline. . . ". Of course you have to check about the use of trademarks. You may not want to use the complete model name if you think it is too long but rather go for makitabeltsander for instance or perhaps just mikitaLMJ. If you had a site related to natural remedies you could have a sub domain for an acne remedy, and another for nail fungus or what ever else you want to offer. Use keywords you are targeting as the sub-domain name.
2. Placing product reviews on your site is a good way to introduce a product and outline its features and benefits.
3. Having testimonials from satisfied customers is always good. People relate to other people's experiences far better than you can describe something in words. Video testimonials are excellent. Make sure you have permission to use the testimonials and never ever use fake ones.
4. Writing articles about the use and features of the product and including them as extra pages on your website will add more credibility and give more value to your prospects. Make your articles interesting and easy to read so that you are priming your prospects to buy from you Include bullet points or highlighting to draw attention to special points and include calls to action.
5. Have an opt-in box on your page, positioned in a prominent position so that it can't be missed, offering a free report or something else enticing that visitors will want to sign up for so that you can capture their email address. It is commonly accepted in internet marketing circles that it takes around 7 contacts with a prospect before they become a buyer. If you have the prospects email address you can set up an auto-responder and continue to have contact with them.
There are only two outcomes from someone visiting your web page. Either a sale is made or they leave your page generally never to return again. By keeping contact with them through emails you can reignite their earlier interest in your product. By offering more information and reasons they should purchase without hard sell, you have more chances to close the sale and also more sales of different products you can offer in the future.
Concentrate on benefits they will receive through use of your product, the problems it solves, how it will make them feel, what they are missing out on by not purchasing etc. Make them really want to buy. Make them feel they are missing out big time by not purchasing. Use compelling subject lines to your emails that will insure that they get opened. Avoid using "free" as some spam filters will object and not let your mail through!
6. Get targeted traffic to your website. Getting lots of visitors to your site is pointless if they aren't interested in what you have to offer.
One way to get targeted traffic is through writing quality articles about your product or service for publication in ezines and article directories. The people who arrive at your website as a result of reading your article are interested in what you have to offer and are therefore good prospects.
Writing press releases is also another good way to get targeted traffic to your website.
Using these simple strategies will greatly increase your chances of a successful online affiliate marketing campaign turning prospects into buyers and putting cash in your pocket.
How to Easily Make Money Online With Affiliate Marketing Batman and Robin's Favorite Marketing Strategy Getting Lots Of Traffic To Your Affiliate Site The 6 Surefire Tactics To Making $100,000 A Year Affiliate Marketing Strategies To Make Money! Affiliate Marketing - Starting From Scratch
0 comments:
Post a Comment